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OML
Our team at work

We exist to make your marketing
generate real returns

"Marketing without strategy is just noise. We make every signal count."

We combine analytical rigour, creative thinking and cutting-edge technology to deliver measurable business outcomes. No generic playbooks โ€” every client receives a bespoke strategy built around their objectives.

With a presence across 40+ markets, we understand local nuances while applying global best practices to every engagement.

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Our Core Values

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Transparency

Clear reporting, honest assessments and no hidden fees. You see exactly how every dollar is spent and what it achieves.

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Performance

Every decision is anchored in data. We don't make assumptions โ€” we test, measure and optimise constantly.

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Partnership

We're not a vendor โ€” we're a strategic partner invested in your long-term success, not just the next invoice.

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Innovation

We continuously explore new channels, formats and technologies to keep our clients ahead of the market curve.

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Global Mindset

We understand local market nuances and apply global experience simultaneously โ€” giving clients both dimensions.

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Agility

Markets shift fast. We adapt campaigns in real time โ€” no waiting for a quarterly review to change what isn't working.

People behind the brand

50+ specialists across strategy, performance, content and analytics โ€” all working toward your goals.

JC James Chen

James Chen

CEO & Founder
SL Sarah Liu

Sarah Liu

Head of Strategy
MK Michael Kim

Michael Kim

Performance Lead
AW Anna Wong

Anna Wong

Creative Director

How we got here

  • 2013
    Founded in Hong Kong
    OML launched with a team of five, focused on digital PR and content outreach for Asia-Pacific brands.
  • 2016
    Expansion Across Asia
    Expanded into Japan, Singapore and Australia. Team grew to 20 and launched performance marketing division.
  • 2019
    Performance Marketing Division
    Launched dedicated paid media operations. First billion dollars in ad spend under management.
  • 2022
    Global Operations
    Reached 40+ markets and 500+ clients. Moved into flagship offices at MW Tower, Sheung Wan.
  • 2024
    AI-Powered Marketing
    Integrated proprietary AI tools for predictive analytics, personalisation and automated optimisation at scale.
Our office
2013
โ€”
2024